Here in Chidambaram, where sugarcane is cultuivated in all the surrounding fields along with paddy, the purple sugarcane is honored during the festivities of Pongal. After using them for the festivities, we get to cut open the stalks and chew on the yummy pith - savoring the sweet water within. Lining the streets here you will see vendors selling fresh sugar cane juice - I had once believed that they added water to the sugary nector, but no! The stalk contains so much water. We first split the cane, then skinned off the outer purple layer and cut the stalk in to small bits - just like candy. You chew the bits to release the yummy sweet liquid then spit out the fibrous remains. so sweet and tasty!